Every Roof is a Billboard

Contractors Can Self-Promote with Custom Printing of Synthetic Underlayment

The ability to print on the surface of synthetic underlayment offers a substantial marketing advantage to your customers in the communities where they do business. Printing an underlayment with the roofing contractor's name, phone number and logo adds value for roofing contractors.

The neighbors notice when the name of a local roofing contractor is displayed and they do care who is doing business in their communities. So the custom printing of synthetic underlayment with the company name along with the logo and tagline of a local roofing contractor makes a lot of sense and adds value for the contractor!

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Upheavals in the World of Underlayments: Two Decades of Change

Building products distributors are keenly aware that the roofing underlayment industry has undergone tremendous economic upheavals in the new millennium. For more than a century, asphalt-saturated organic felts dominated as the de facto standard for residential roofing. That is certainly no longer the case!

Today, by some estimates, more than 75 percent of the underlayment market share has been captured by synthetics and premium modified bitumen membranes, especially for use under tile and metal roofing.

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Mastering the Premium Underlayment Upsell

Distributors have the choice of three broad categories of roofing underlayments to offer to their customer base: Asphalt saturated roofing felt; Synthetic underlayments; and Modified bitumen membranes.

Typically, contractors choose the type of underlayments based on various factors such as, job requirements, performance criteria, building code requisites, and roofing system specifications as well as cost and familiarity with the product. For a long time, asphalt saturated roofing felt was the primary underlayment material that was used. In the last thirty years, we have witnessed the introduction of premium modified bitumen based underlayments followed by the advent of polymeric sheets, also known as synthetic underlayments.

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